The hygiene and personal care manufacturers have drawn new routes to them and reviewed their formation Especially in these days when the hygiene issue gained much more importance…
Senso Cosmetics Board Member Görkem Yorgun explained the company’s progress strategies and future goals for our readers…
Could you inform us about your company?
Senso Cosmetics was founded in Istanbul in 1970 as a manufacturer of cologne. In 1992, we entered the cosmetics market with different product types such as cocoa butter, iron, acetone in addition to lemon colony. In the following years, we moved to our second factory in Çavuşbaşı. We established our new factory, which is Turkey’s highest tonnage of cologne factory, in 8 thousand square meters in Taşköprü Village, Düzce in 2015.
We continued our cologne production through our Marmara, Marmados and Kutup Yıldızı brands. with our large production capacity we will continue to perform as one of the leading companies in Turkey with both our own brands and our outsource production.
In 2017, we incorporated a new brand into the structure. We have increased our production volume with our Marmara Barber brand by bringing diversity to men’s personal care products and after-shave lotions. Currently, our Marmara Barber brand has grown rapidly with export sales and started to be sold in 52 countries.
In the second half of 2020, we planned to expand our factory and increase automation. Thus, we aim to produce and launch new projects that we have completed.
What about your brand and product groups?
We are producing cologne in Marmara, Marmados and Kutup Yıldızı brands. We also produce men’s care products under the Marmara Barber brand. Marmara Barber products include Cologne, Perfume, After Shave, Shaving Gel, Beard Oil, Hair Stylers, Comb, Shaving Brush and barber accessories for professional use.
Can you tell us about your newly created Marmara Barber brand and this new formation process?
The first year I started working in a family business, we visited Cosmoprof Asia Fair held in Hong Kong to follow the developments and trends in the world. We have done the research of new products and new projects can bring to Turkey as a team. We decided to move our expertise in the cologne that we are currently producing to another point by entering a new area by looking at the rising trends in the world. We have developed a project specifically to appeal to the men’s hair salon network. Because although there were hundreds of brands and products for women in the cosmetics market, we thought there was a deficiency for men. We started to work quickly after returning to Turkey. We prepared very well and made a presentation. The support and power we received from my father Nadir Yorgun excited us. We started working immediately. And we set off.
Our brand, inspired by street graffiti art and bringing a new trend to the cosmetics industry, has become a global brand in men’s care. In three years, we participated in cosmetic fairs in many parts of the world and introduced our products. 52 countries we export our brand, we decided to meet with consumers in Turkey this year. continue on the way to becoming a world brand that our brand has made a quick market entry of Turkey.
How has the recent Covid-19 outbreak affected Senso Cosmetics? Have you experienced problems with your export activities or raw material supply?
Despite the normalization processes that gradually make itself felt all over the world and in our country, we think that habits on cleaning, hygiene and disinfectant will be settled. The use of cologne is one of them. As you know, there were export restrictions during the pandemic period. However, there is a three-fold increase in cologne exports compared to the January-April period of last year. As of May, our export processes will be accelerated again by removing the pre-authorization requirement for the export of medical, cosmetic and chemical substances.
We export the cologne series to 52 countries together with the male care products of Marmara Barber, our young and dynamic brand that we started to manufacture in 2017. Due to the Covid 19 epidemic, we received intense demand for our classic product, Marmara Cologne. After the second half of 2020, we will also export Marmara Limon Cologne to many countries.
Currently there is a shortage of ethyl alcohol all over the world. In addition, the prices of ethyl alcohol have risen a lot. Despite the increasing raw material costs, we continue our production and try to deliver it to the consumer without increasing our prices.
How did the hairdressers close for a certain period affect your activities?
After the decision to close the barbers at the end of March due to the pandemic, the sale of hair care products has obviously decreased. However, we compensate our sales we anticipate both Marmara Barber as our online sales channel with both brands we work with leading online sales channels in Turkey. With the reopening of the barbers, both our offline and online sales continue.
#MarmaraBarber #SensoCosmetics #GörkemYorgun