IMCD that is the Netherlands-based chemical company, delivering special chemicals and food ingredients in many fields from pharmaceuticals to cosmetics, from construction to dye and plastic, from textiles to food, to its approximately 56 thousand customers in more than 50 countries on 6 continents, has added a new one to its investments in Turkey. The company that has been operating in Turkey for 18 years has put its third laboratory in Istanbul into the service of the cosmetics sector. IMCD, which is the world leader in its field with a turnover of 3.4 billion Euros, has decided to expand its investments in Turkey, taking into account the demand in the field of cosmetics that is increasing both in the domestic market and in the countries in the region.
It will support its customers to develop new product
IMCD, which is drawing attention with its acquisitions in Turkey recently, will continue to provide added value to both the economy and its customers with these investments, and will also support the Turkish cosmetics sector to grow with its personal care and cosmetics laboratory, it opened. The laboratory will be open to the cosmetics sector that wants to develop their products or make new products in Turkey.
“We strengthened the footprint of IMCD Turkey in the personal care market with our investments and acquisitions”
Aylin Zakuto, the general manager of IMCD Turkey, noting that they provided service to more than 2 thousand companies in their general fields of activity, and that they worked with 300 manufacturers in the cosmetics sector in Turkey, said the following on the topic:
“The personal care and cosmetics sector is one of the most dynamic and promising markets in Turkey, with an annual growth rate of approximately 10 percent. Turkey’s young population, the developed industry and the advantage of geographical location provide sustainable growth opportunity both in the export and local demand. For this reason, in addition to strong local firms, the multinational cosmetics firms are also continuing their license agreements, contract manufacturing and joint ventures here by preferring Turkey for their production and sales operations. We rely on the growth and potential in Turkey and continue our investments, as it is located in the middle of Eastern Europe, Middle East, Africa and Central Asia, not only in the domestic market.”
Zakuto who is saying “There are three main purposes for us to open the center that will support the Turkish cosmetics sector” listed these aims as follows:
“The first is to provide better technical support to our customers in this field, taking into account their needs and projects. The second is to transfer global trends and developments to the sector and to offer products accordingly. The third is to analyze our raw materials better and to provide technical training to our sales team by making applications.”
Trends in cosmetics are shifting to natural formulas
Zakuto who expressed that the global trends in the cosmetics sector are shifting to natural formulas said “For that reason, we can say that the sector is an attractive area for investors in Turkey. It is because trends and colors are changing every year. For example, there has been an increase in the demand for vegan and gluten-free raw materials in recent years. More natural formulas, sustainable and nature-friendly products are at the forefront.”
“We will present the experience, we gained in more than 50 countries, to the service of the Turkish cosmetics sector”
Zakuto stating that they are working to offer the best to their customers in the most reliable way with a strong technical and commercial expert team of 3,700 people around the world, continued as follows: “we are cooperating with institutional manufacturers on a world scale without compromising on quality with the awareness of our responsibility. We are following innovations, developing new formulations in our laboratories and offering new solutions to the industry every day. We are making our rich product range and experience available to our customers in addition to our cosmetics laboratory and R&D. Our teams who are experts in their field will also help our customers improve their products if they need it. Thus, we will open the knowledge and experience we gained from more than 56 thousand customers in nearly 50 countries to our customers in Turkey.”
Trend of 2022 in cosmetics sector
Aylin Zakuto, General Manager of IMCD Turkey, made the following assessment about the cosmetics sector trends of 2022: It is predicted that the new trend will proceed with the motto of ‘naturalness, reality, sustainability’. Skin care products prepared with natural ingredients are very popular in this period. External factors, ultra violet rays, dry air and psychological factors affect the skin very much. For this reason, products such as face masks that regenerate the skin are being preferred.
The areas, growing in the cosmetics sector
Aylin Zakuto, General Manager of IMCD Turkey, said the following about the areas having high growth potential in the Turkish cosmetics industry:
- We can consider perfume as one of the most value-added segments of the cosmetics and personal care sector. The perfume market can provide value-added and high growth in all export markets, especially in the Middle East and Europe.
- The color cosmetics and hair care products are also among the growing markets. Color cosmetic is an area where opportunities can be found in the global brand arena.
- Men’s care products are a segment that has an increasing trend all over the world and where awareness is rising. That the completely new Men’s care products such as ‘beard oil’ have been strengthened can be an example of this in recent years.
- The soap sector is an area where we are strong in the region and contributes significantly to the export value depending on the high volume.
• Apart from these end-user-centered category definitions, we can also emphasize that the export of ‘essential and essential oil’ is a value-added area, promising growth.