The international fragrance producer MG International Fragrance Company created a unique fragrance for media artist Refik Anadol’s exhibition “Machine Memoirs: Space” held at PILEVNELI Gallery. The exhibition aims at raising aesthetic awareness through one of a kind fragrance.
Media artist Refik Anadol’s solo exhibition “Machine Memoirs: Space” at the PILEVNELI Gallery attracts many aesthetes. MG International Fragrance Company created a tailored-made fragrance for the exhibition that blends art and science. The visitors enjoyed the exhibition composed of two interrelated parts as “Memoirs” and “Hallucinations” accompanied by a fragrance uniquely created for the event.
This unique fragrance created for “Machine Memoirs: Space” was designed to evoke sensory perception with its cold, abstract, and hypnotizing nature. The special fragrance reminds the notes of petals floating through the wind on a rainy day and a dazzling bouquet of white lilacs, magnolias, and jasmines surrounded by a musky cloud.
Refik Anadol’s most comprehensive solo exhibition in Istanbul until today, the “Machine Memoirs: Space”, offered a new conceptual framework revealing the place of astronomical research in human history and shedding light on great data sets about space. “Machine Memoirs: Space” was realized with the special support of Istanbul Metropolitan Municipality and is sponsored by BMW distributed by Borusan Otomotiv in Turkey, IMM’s subsidiary Kültür A.Ş. and Samsung Galaxy S21 Series. The other contributors extending their support to the exhibition are as follows: Beyoğlu Municipality, ABC Deterjan, Atelier Rebul, Fuudy, Jotun, Kahve Dünyası Algötür, Swissôtel the Bosphorus Istanbul, Joy FM (as media sponsor), and City’s, IstanbulArtNews, Just Work, Kentvizyon, Panoffect and Panout (as advertisement and publicity sponsors).
Having supported many art projects with its fragrances in the past, MG International Fragrance Company continues to lead the way with its efforts to highlight the perception of fragrances by participating in science, history, and social responsibility projects and thus raising awareness for the fragrance industry. Since its foundation in 1961, MG International Fragrance Company has always been a known supporter of arts and is the name behind the fragrances of many popular brands and products.
EXHIBITION IMAGES: Credits: The images are courtesy of Refik Anadol Studio, the artist himself, and the PILEVNELI Gallery.