As a significant player in the home cleaning products market, Beyaz Kağıt made a remarkable achievement at this year’s Stevie International Business Awards, where over 3,600 candidates were evaluated. The company received a total of six awards, including three golds. The award for Launch Campaign of the Year went to Beyaz Kağıt for its campaign featuring Esra Erol, titled “Peros Color Expert – The Elixir of Youth for Clothes,” effectively showcasing collagen’s protective effect on garments.
Beyaz Kağıt also won the Consumer Product of the Year award with its Asperox Surface Cleaner, which stands out for its 98% naturally sourced ingredients and hypoallergenic formula. Additionally, the company received the Brand Sponsorship Experience of the Year award for its sponsorship projects in cycling.
The animated series “Clean Job,” produced by Beyaz Kağıt, earned a Silver Stevie in the Branded Content Campaign of the Year category. This four-part animation, which gained significant attention on social media, transcended traditional content, captivating viewers.
In conclusion, Beyaz Kağıt has once again proven its success in the industry with its innovative marketing strategies and sustainability-focused projects.
