Turkey is increasing its share in world health tourism with its advanced treatment methods, medical applications and production power in cosmetics. According to the data of the Ministry of Health, Turkey earned over 1 billion dollars in revenue with the treatment services it provided to approximately 650 thousand foreign patients last year. Demands for hair transplantation in health tourism, which aims 1.5 million patients and 10 billion dollars income in 2023, are also increasing. Pointing out that in addition to advanced treatment applications, domestically produced dermocosmetics, which are powered by R&D and innovation, are of great importance for the treatment process after hair transplantation, Fatih Bayram Karabulut, Founding Member and CEO of The Mossi London, said, “The sector accelerated its success rate with increasing R&D and facility investments. The sector, which runs to 5 billion dollars, also triggers the growth in health tourism. Domestic production cosmetic products contribute hundreds of millions of dollars to health tourism every year.”
Dermocosmetics used after the operation increase the success
Stating that dermocosmetic products used after hair transplant operations have an important role in the success of the procedures, Fatih Bayram Karabulut said, “Choosing the right product at this stage of the treatment is of great importance. The products developed using advanced technologies ensure that the transplanted hair grows at a much higher rate and healthier, while also strengthening the untreated weak hair. Turkey has become one of the most preferred countries in hair transplant treatment with its specialist physicians, geographical location and price advantage, as well as domestically produced dermocosmetic products. While patient satisfaction increases thanks to high quality locally produced dermocosmetic products, the number of reference patients is growing exponentially.”
The condition of using quality products within the scope of warranty
Recalling that the use of dermocosmetic products, which are deemed necessary after the operation by some health centers, is a must for guaranteed results, Fatih Bayram Karabulut said, “After the hair transplantation process, an important treatment process begins, which lasts for 6 months. In this process, it is necessary to use products that are developed using advanced R&D, hygienic production and high technologies, do not contain heavy chemicals, are salt-free, paraben-free and have very special ingredients. The use of imitation, under the stairs and poor quality products that are not produced under hygienic conditions can cause irreparable damage. Especially brands that produce counterfeit and under the counter are in serious danger. Such products may be preferred by some centers as they are cheaper. However, I think that these choices, which put both the operation and the patient’s health at risk, will cause great harm to the sector in the medium and long term.”
Increased brand awareness in the world
Noting that as The Mossi London, they are the first brand in the world to develop post-transplant care and treatment products, Fatih Bayram Karabulut said, “Within the scope of our activities for years, we have developed a new generation dermocosmetic products against hair loss and various skin problems, as well as complementary and treatment supportive products after hair transplantation. We have made great strides towards becoming a global brand. Our brand, whose shareholders are 100% Turkish, is produced in Turkey, but we have 2 R&D centers in Turkey, one in the UK and one in the USA. We have increased our awareness in the world to very good levels with the high quality products we have developed as a result of the successful work of these R&D centers. We are very happy to see that the demands for our brand from all geographies are increasing rapidly.”