A total of 54 Brazilian companies participating in Beautycare Brazil (Internationalization Project of the Brazilian Cosmetics, Toiletries and Fragrances Industry and its correlates) will be at the 28th Beautyworld Middle East (October 27-29, in Dubai, UAE). The presence of the companies is organized by the sectoral project, created by ABIHPEC (Brazilian Association of the Cosmetics, Toiletries and Fragrances Industry) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency).
Of the participating companies, three will be in the Green area, which will be dedicated to products that stand out for their sustainable innovation. A visit to the fair is confirmed by Sidney Leon Romeiro, Brazilian Ambassador to the UAE; Eliane Isabelle de Carvalho, Brazilian Madam Ambassador to the UAE; and Octavio Lopes, Head of the Trade Promotion Section for the region.
“We have high business expectations at the event, considering that Beautyworld Middle East is currently the leading trade fair for the sector in the region, bringing together highly qualified buyers from various strategic markets in the Middle East, North Africa, and Asia. Our participation aims to increase the visibility of Brazilian brands, strengthen relationships with existing partners, and open up new business opportunities, both in direct exports and in prospecting for local distributors and representatives,” said Tiago Milani, Manager of ABIHPEC and responsible for organizing the participation of Beautycare Brazil companies at the event.
