Blond Studio: An Innovative Approach
This season, L’Oréal Professionnel introduces a new innovation with the Blond Studio Purple Pigmented Lightening Balm. Inspired by the “Milky Hair” trend, it offers two new shades, ranging from latte to caramel: “Milky Chai” for lighter hair and “Milky Caramel” for darker hair.
Two New Balayage Tones Inspired by the Season’s Biggest Trend, Milky Blonde
Milky Blonde has become a trend in the fashion world and among celebrities, gaining over 14.5 billion views on TikTok with the hashtag #MilkyBlonde, going viral on social media. Drawing inspiration from this trend, L’Oréal Professionnel has created two new color universes through a specialized balayage protocol: Air Touch Balayage for light blonde hair and Melt Balayage for dark hair.
Two-Step Application for Perfect Results
Achieved in two stages using the best products, these new tones are applied in the salon using the exclusive French Balayage application protocol:
In the first step, L’Oréal Professionnel’s new Purple Pigmented Lightening Balm, Blond Studio, is used to lighten the hair.
In the second step, the specially prepared “Milky” tones are applied with Dia Light.
Suitable for all hair types, this application provides radiant, perfect tones.
Blond Studio: The Signature Behind French Balayage
As a pioneer of innovation, L’Oréal Professionnel adds a new product to its signature Blond Studio line. The oil-based balm neutralizes unwanted reflections in a single step, delivering the best professional results.
Containing citric acid and glycine, the integrated bond builder strengthens the hair from within. The 29% nourishing oils in Blond Studio enhance the lightening system’s effectiveness.
L’Oréal Professionnel offers a signature “à la française” technical protocol for ultra-natural and sophisticated results. The two-step application with Blond Studio and Dia Light combines perfect lightening techniques with nourishing brilliance, preventing unwanted copper tones and providing natural, ultra-shiny results.
