With the rise of e-commerce and an increasing array of cosmetic products, women often struggle to find mascaras that offer both aesthetic appeal and nourishing benefits. Now, Pastel provides a solution with their new Queen Mascara, designed to enhance daily comfort and boost confidence while ensuring safe use with healthy ingredients.
Deep Care and Strengthening for Lashes
Pastel’s CMO, Jenia Pinto, highlights that the new mascara not only provides deep care for lashes but also delivers impressive results in eye makeup. “As a brand that combines the perception of beauty with scientific approaches, our new product offers users a captivating eye makeup look while strengthening their lashes with nourishing ingredients. This way, we open the door for women to enhance their beauty with peace of mind,” she explains.
The Queen Mascara by Pastel features a formula enriched with porcelain flowers, monoi, and cottonseed oil, offering deep nourishment and strength to the lashes. These beneficial ingredients moisturize and soften the lashes while providing a comfortable experience. Additionally, the mascara creates an impressive fan effect, separating each lash to enhance the eyes’ definition. It gently combs through lashes from root to tip, adding definition and volume.
%92 of Users Recommend the Mascara
Thanks to its powerful formulation, Pastel Queen Mascara thickens lashes while providing a lifting effect, giving them an instant longer and fuller appearance. According to tests conducted by Pastel with a voluntary team, 84% of users reported that the mascara provides immediate lengthening effects, while 96% noted it adds extra volume. Furthermore, 84% observed an instant curling effect on their lashes.
Participants in the test reported that 92% of them experienced the mascara’s ability to create a fan effect by separating each lash. All users confirmed that the mascara provides a fuller and more effective look without clumping, even when layered. Additionally, 84% of participants confirmed that the lifting effect lasts up to 16 hours, and 92% would recommend this new product to others.
