Following the success of Mad Beauty’s original Disney Princess range over the last 3 years it was time to update & bring in some new exciting & on trend products. Shopping habits have also changed so the design team made the decision to focus on a more varied offering such as hair slides, head band & mask sets, & mini eyeshadow palettes.
This Pop Princess design is inspired by the Pop Art movement with saturated colours & bold outlines which works perfectly ensuring an element of fun which Mad are known for.
The launch collection consists 40 pieces of beauty, bath & body essentials, and a few lifestyle accessories. From Advent Calendars, Head Band & Mask Sets, Lip Balm Tins to Foot Masks, Make Up Bags & Night in Kits.
Mad Beauty have seen huge growth in the last 12 months & following their strategy of further growth into 2021 & beyond. Launching such a huge collection for Autumn/Winter & recruiting new senior roles confirms their commitment to this plan.