Earlier this month, MG International Fragrance Company launched The Soul Space Collection, bearing the signature of famous fashion designer Emre Erdemoğlu, at Beautyworld Middle East, the region’s largest international trade fair for beauty, hair, fragrance and wellbeing.
The supplier of fragrances to well-known international brands and mid-size customers operating at the cosmetics, personal care, hygiene, household cleaning, and tissue product groups, manufactures more than 200,000 fragrance formulations and 280 different ingredients, by using more than 4,500 raw materials. Through recent investments in R&D and an expanded production capacity, it aims to grow into one of the worlds’ top ten companies within its sector in the next decade.
For MG International Fragrance Company, this edition of Beautyworld Middle East recorded a double-digit year-on-year growth, found consensus and fostered involvement among the local and international visitors from 35 counties, who appreciated its creative fragrance solutions and vision of responsible business.
With the fragrance market in the Middle East projected to reach $4.4 billion by 2027, with Saudi Arabia and the UAE making up the region’s two largest markets for scents, MG International Fragrance Company is investing further in the region with the recent opening of the MG International Fragrance Company showroom in Dubai at the World Trade Centre: Sheikh Zayed Road, Sheikh Rashid Tower 10/5.
As Middle East is such a key market for MG International, for the region they create a special Gulf Collection that focuses on luxury fragrance compositions belonging to different family categories such as; Oud, Dry Amber, Chypre, Musk, Woody, Oriental, Aromatic, Floral, Fresh and Niche. More than 7,000 formulations are developed in collaboration with MG’s perfumers and regional experts from the sales and marketing divisions. The company’s global expertise combines with local excellency in a harmonic business approach, with the aim to respect the local customer intimacy, the region’s rich history and passion for fine fragrances, while focusing on their success and satisfaction.