NYX Professional Makeup has joined forces with Turkey’s powerful and successful sports stars Ebrar Karakurt, Ayşe Begüm Onbaşı, and Seren Ay Çetin. Under the name “NYX Professional Makeup Team,” these three inspiring individuals are set to launch an iconic campaign, representing the brand’s professional and fun vision.
NYX Professional Makeup sees makeup not just as an everyday routine, but as an art, a tool for self-expression. The brand’s unique approach aims to inspire everyone to discover and boldly express their own character. The initial visuals from the campaign highlight each individual’s signature look. National Volleyball Player Ebrar Karakurt stands out with a bold white eyeliner and three iconic black stars, complementing her strong presence both on and off the court. Aerobic gymnast Ayşe Begüm Onbaşı grabs attention with a dramatic, jet-black liner created using the brand’s iconic Epic Ink Liner, reflecting her shine in the ring. Boxer Seren Ay Çetin’s favorite, the Fat Oil Slick Click Lip Gloss, emphasizes her power, both in the ring and in the campaign.
Ebrar Sets This Summer’s Makeup Trend: #EbrarMakeup
Ebrar Karakurt states, “When I first encountered the brand, I thought, ‘This is totally me!’ Our boundary-pushing, originality, endless energy, and of course, professionalism… My perception of makeup completely changed after getting to know NYX Professional Makeup. Makeup is now a means of self-expression for me, like an accessory that supports my character… I’m very happy and excited to have found a new way to express myself with this collaboration.”
Last week, Ebrar Karakurt’s iconic makeup appearance on the field also garnered significant attention. The iconic #EbrarMakeup, sported by supporters in the stands, spread to different audiences through content generated on social media. Embraced by many, this iconic trend is set to be this summer’s new trend.
Inspired by Ayşe Begüm Onbaşı’s Signature Makeup Flexibility
Ayşe Begüm Onbaşı says, “Joining the NYX Professional Makeup family brings me great joy! The brand’s energy and boundary-pushing spirit have always impressed me. Expression and emotion are crucial in aerobic gymnastics. Makeup, for me, is a way to express myself in everyday life and championships, reflecting my strong and confident stance. With this collaboration, I hope to merge my passion for makeup with my identity as an athlete to deliver inspiring messages.”
One of the campaign’s most notable details is Ayşe Begüm Onbaşı’s eye makeup featuring the dramatic eyeliner. Inspired by the athlete’s flexibility in aerobic gymnastics, the striking look created with NYX Professional Makeup’s Epic Ink Liner’s flexible brush highlights the product’s easy application and long-lasting formula once again.
Seren Ay Çetin Shines Both in the Ring and in Campaign Visuals
Seren Ay Çetin says, “Feeling strong and confident has always been important to me. While I put all my energy into the ring, I use makeup in daily life to feel good and reflect that. Through this collaboration, I hope to inspire all women to showcase their strength and confidence.”
Seren Ay Çetin stands out in the campaign with NYX Professional Makeup Fat Oil Slick Click Lip Gloss, emphasizing her power and confidence. Her emphasis on using makeup as a tool to express herself and reflect her strength, both in the ring and in daily life, further strengthens the campaign’s inspiring message.
NYX Professional Makeup proves once again the power and versatility of makeup with its collaboration with successful sports stars in the “NYX Professional Makeup Team.”