Committed to developing innovative products by blending the science of color with the art of make-up, Flormar, the first brand that comes to mind when it comes to make-up, will continue to touch the lives of make-up lovers without slowing down, clinching its national and global success in retail with its breakthroughs in digital trade. Sedat Fırat, who has many years of experience in leading E-Commerce and digital agencies and companies; He will contribute to Flormar’s growth and digitalization journey by carrying out commercial activities in Digital Transformation, CRM and E-commerce channels together with the Flormar Digital team that he will lead. Fırat will continue his duty at the company, reporting to Matthieu Gomart, CEO of Flormar.
Who is Sedat Fırat?
After graduating from Visual Communication Department, Northeastern University in 2007, he started his career in America at Designeli Digital agency, of which he is a founding partner. After working as the Brand Director of the New York-based Rue De Denim brand between 2007 and 2010, he gave E-Commerce Consultancy to Boston-based OTW between 2010 and 2011, and then to Boston-based Optaros companies, including Fortune 500 companies. Before moving to Turkey in 2014, he lived in Romania, responsible for the European operations of the same company.
Sedat Fırat, who moved to Istanbul in 2014, became the E-Commerce Department responsible for Ipekyol, Machka, Twist brands under Ayaydın & Miroglio between 2014-18, Sephora Turkey E-Commerce Department under LVMH between 2018-20 and 2020-22. He assumed the role of E-Commerce Director responsible for Network& and Divarese brands at Beymen Group. Sedat Fırat continues his duty as Flormar CDO as of January 2022.