The emerging climate crises require people to be more conscious about water consumption. If the necessary sensitivity is not shown, it is predicted that drought will be one of the biggest problems of the world in the near future. When this is the case, the cleaning-hygiene sector stands out as one of the sectors where water is used the most in production and consumption.
Zeynep Mercan, Marketing Manager at Life by Fakir, the family of ecological and vegan cleaning products, explains what needs to be done in terms of water saving as follows, “I can say that water, our source of life, will put us in a difficult situation in the coming years due to the unconscious use of people. It is predicted that by 2025, more than half of the world’s population may face the risk of dehydration. In the last 20 years, the amount of water per capita in Turkey has decreased by 18 percent per year, from 1700 cubic meters to 1400 cubic meters, and it is stated that this figure will decrease further with the increase in population. In our country, 20 billion cubic meters of water is wasted annually for many reasons, especially unconscious agricultural irrigation. If measures are not taken, a waterless future awaits us. In particular, companies in certain sectors should take urgent measures in this regard within the framework of nature’s sustainability policies. It is possible to achieve great savings by minimizing the water rate they use with the technologies they use in production. We, as Saruhan Chemicals, are making great efforts to make the world a more livable place by contributing to the sustainability of nature with our products that we produce with a human-oriented approach with environmental and consumer awareness. We continue our work with the philosophy of leaving the legacy we have inherited to future generations by improving it even more. In the production of our concentrated products in our ecological and vegan Life by Fakir line, we save tons of water by using 75% less water on average than non-concentrated products. Brands with high water consumption can make a difference in this regard with the awareness of recycling the water they consume to nature. It is possible for them to make a great contribution to nature by providing a source of water as much as the water they consume. Brands in the cleaning and hygiene sector like us can take great steps in this regard by making their product contents easier to dissolve in nature.”
Environmental products come to the fore in individual consumption
Emphasizing that consumers are gravitating towards natural and vegan products among the products on the shelf, Zeynep Mercan said, “Consumer reflexes in recent years show that brands that take environmentalist steps are on the rise. Major climate crises and the destruction of nature push people to be more sensitive and sensitive in this regard. Ecological and vegan approaches find a clear response from the consumers, especially in sectors where chemical products such as personal care, cleaning-hygiene and cosmetics are used. Leaving a more livable world to future generations and respecting the right to life of all living things are among the most important issues at this point. As Saruhan Chemicals, we provide added value to the sensitivity in this field with our natural and environmentally friendly products. With our household cleaning and hygiene products, we offer our products to consumers with an environmentalist, vegan and sustainability focus. We clearly observe that people are conscious about individual water consumption in our campaigns and studies. For example, efforts such as putting the dishes in the machine without rinsing, keeping the running water without wasting it while taking a shower, and turning off the water while soaping their hands are indicators of awareness on this issue.”