Yasin Çörekçi, CEO of the brand, who informs on Sinoz’s Metaverse works, stated that with the Metaverse store, consumers can have a 360-degree store experience without leaving their homes. Çörekçi said, “As Sinoz Kozmetik, we have taken steps to open our first store in Metaverse. As a brand that has always focused on technology in marketing, we find this development very exciting. First of all, we work on the intersection data of our target audience, which quickly adapts to the meta universe. Of course, meanwhile, we are doing our best to integrate meta infrastructures into our company technologies and operational processes. It is very important to be able to understand the change so that 2 different times can speak the same language.”
In this context, Çörekçi recorded that they are preparing to touch the consumers there and provide them with meta-experiences by first moving the communication channels to the meta step and said, “We aim to do exciting works that will increase our difference and then our preferability again in almost all processes that we can touch with our brand and products, from our product variety to purchasing experiences.” Çörekçi, who indicated that the importance of digitalization in every field has increased, stated that this new world, which will add a different dimension to shopping habits, should be understood well.