P&G’s most used oral and dental care brand, İpana, continues to be one of the most loved and preferred brands in the market with its wide range of products and the effectiveness of its products. Proving its success with the awards it has received, İpana was selected as the most prestigious brand of the year in its category at The ONE Awards, which rewards the brand and its stakeholders that have increased their reputation the most during the year.
The ONE Awards / Integrated Marketing Awards ceremony was held on January 20, 2022, based on the “Reputation and Brand Value Performance Measurement” survey carried out in cooperation with Marketing Türkiye and Akademetre. As a result of the evaluations made with the public votes, İpana was selected first in the personal care category and was awarded the “Most Reputable Personal Care Brand of the Year” award.