Guess Bella Vita celebrates the allure in the personality of the Guess woman. This fruity, floral fragrance opens with playful and vibrant notes of zesty Italian lemon, juicy cassis and luscious black cherries. The sensual side of the Guess woman is expressed through a velvety white floral heart composed of jasmine, tuberose and vanilla orchid. A warm blend of amberwood, tonka bean, praline and fluffy musks creates a sweet and unforgettable trail.
“I generated GUESS Bella Vita Rosa to celebrate the joyful outlook of the GUESS woman, her ability to see life through rose-colored glasses, to appreciate everything positive and beautiful in this world,” says perfumer Gabriela Chelariu.
The Guess Bella Vita packaging design draws inspiration from the brand’s timeless fashion heritage. The bottle and the carton bear the iconic Guess peony medallion in the centre. Transparent glass reveals the warm, rich colour of the fragrance, while the opulent gold cap adds a precious detail.
Art directed by Guess chief creative officer Paul Marciano, and shot through the lens of photographer Tatiana Gerusova, the campaign captures model Julia Logacheva in an alluring moment. Contrasting the rich gold tones of the Guess Bella Vita bottle against a black-and-white setting, Julia is the centre of attention as she enjoys the notes of Guess Bella Vita lingering on her skin.