Selen Yorgun Tavit, CEO, Selen Cosmetics said that they are very proud to be included in Beauty Without Bunnies cruelty-free list and that the Beauty Without Bunnies Logo will be on the products very soon.
Competing with global giants in hair care products, URBAN Care’s products have not been tested on animals as a result of their applications, and it has been approved by the People for the Ethical Treatment of Animals (PETA) organization. From now on, URBAN Care products will be presented to the market with the logo of PETA’s Bunnies figure.
Vegan Formula & Animal Friendly products
Stating that they have adopted the ideology of respect for nature and animals since the first day, Selen Yorgun Tavit, CEO, Selen Cosmetics reminded that they have Vegan tests showing that almost all of their products do not contain animal DNA, as well as V-Label certificates, which is an internationally accepted registration in the dry shampoo series, she said, “With our applications, we have earned the right to be included in PETA’s Rabbit Free Beauty List, which confirms that URBAN Care products are not tested on animals. All our users around the world can use our products knowing that they are approved by PETA and are not tested on animals anywhere in the world. At the same time, we believe that with this initiative, we have taken an important step in raising awareness about not using animals in tests in our industry.”
It has two million members
US-based PETA (the People for the Ethical Treatment of Animals) is recognized as the world’s largest animal rights organization with nearly two million members and supporters. The logos with the ‘Animal Test Free and Vegan’ lettering and the figure of the rabbit given by PETA symbolize that animals are not used in the tests and that animal-based raw materials are not used in the products. There are more than 5,000 brands worldwide approved by PETA’s Global Beauty Without Bunnies program.