Emotion, the leading women’s deodorant brand of Evyap, one of Turkey’s leading personal care and personal cleaning companies, continues to develop innovative products in line with consumer trends. Developed as a result of scientific research carried out in Evyap R&D center, the new Emotion Roll-On line, with its aluminum, silicone and paraben-free formula, does not clog the pores and prevents the smell of sweat without affecting the natural sweating balance. The new Emotion Roll-On line, with 99 percent natural origin, meets the consumers with Emotion’s popular scents Ocean Fresh, Invisible Fresh, Natural Bloom, Romance and Natural Breeze. One of the features of the new Emotion Roll-On line, which consists of these beautiful scents that you can easily throw in your bag and carry with you, is that it is Turkey’s first vegan women’s deodorant with the Emotion spray line. Moreover, the new Roll-Ons, which have 100% recyclable packaging, take precautions against the increasing environmental pollution in the world as a result of throwing away products that have completed their useful life.
Burcu Biricik, who has been the brand face of Emotion since 2019, regarding the New Emotion Roll-On Line said, “It is important for me that the product that I use and that I am the brand spokesman for is of natural origin. Emotion is a very sensitive brand in this regard. The new Emotion Roll-On does not contain aluminum, silicone and paraben, it prevents the smell of sweat without preventing perspiration. At the same time, it is a very practical product, I can carry it with me at any time.”
Taking into account the consumers’ expectation of healthy and natural products in recent years, the brand takes care to protect both women’s health and the environment in the best possible way in all its new products, thanks to its R&D studies. Emotion, which has made all its products vegan with its naturally sourced spray deodorant line launched in 2021 and has the first vegan certified deodorant line in Turkey, also renews its packaging and reduces the use of aluminum in deodorant bottles by 4.2%.
Emotion, which was awarded the silver Effie award in 2020 with the “Don’t Be Afraid of Sweating with Emotion!” campaign, the first commercial featuring the brand face, Burcu Biricik, with the advertising campaign “Everybody Sweats, One Emotion is Enough”, in which Burcu Biricik also took part in 2022, is winner of the silver Effie award in the category of Cosmetics-Beauty Products and Personal Care Products.
