Having signature on important studies for increasing tooth brushing awareness as Turkey’s first toothbrush manufacturer Banat cracks the doors open with special toothbrush collection which will get children adopt teeth brushing habit amusedly
Progressing in the industry with its 67 years of experience Banat is planning to secure its position even better in the world market in 35 countries, in which Banat has a market share, with its products of quality and aesthetics. Claiming that one of the most important principles of Banat is continuous improvement and offering novelties which the customers need Banat Foreign Trade Director Erdem Abalıoğlu said: “Within this context, we give high importance on R&D. Winning recognition of our studies with our design award winning products and our products’ being preferred by the customers make a major contribution in our designing new, innovative products.” Claiming that they plan to grow continuously with planned, firm steps in the long term Banat Foreign Trade Director Erdem Abalıoğlu provided us information about their activities. How was 2013 for you? Besides, what are your export targets during 2014? “Social and economic problems during the last 3 years of course affected us and Turkey as well on reaching export goals. With our experience of 67 years, by changing our strategy; we took the needed precautions and revised our targets. We changed our target countries in some of the regions, as for some other regions we arranged active campaigns. Getting in return for that, we increased our exports by 15% compared to previous year. We are planning to grow continuously with planned, firm steps in the long term. We will keep on securing our position in 35 countries, of which our brand is in the market, with our products of quality and aesthetic.”
“MAKES GREAT CONTRIBUTION IN OUR DESIGNING INNOVATIVE PRODUCTS”
Could you please give us information about Banat’s position about design in its 67 years of past?
“One of Banat’s most important principles is continuously improving and offering novelties the customers need. For this, R&D has a great importance. Winning recognition of our studies with our design award winning products and our products’ being preferred by the customers, make a major contribution in our designing new, innovative products.”
Could you please tell us the importance and place of Iranian market for Banat?
“Iran is a market, which we have been working for long years and growing by improving continuously. As a result of studies we have made with our distributor in Iran, we are getting good returns in the super market and pharmacy channel.”
You have very important social responsibility projects. Could you please talk about your projects and possessing a serious kid toothbrush collection in the industry recently, could you please talk about Banat’s products for kids?
“As the first toothbrush manufacturer in Turkey, raising kids’ tooth brushing awareness has always been important for us. For this reason, we manufactured special toothbrush collections which will get them in the habit of tooth brushing. We have various toothbrushes like Banat Minno, Lucky, Dino, Design Turkey 2012 “Design” award winning Pikolo and Red Dot Design Award 2013 ‘Product Design’ award winning Acrobat Jr., as well as you can find the toothbrush of the team you support. Also we carried cartoon characters, which children adore watching, to our toothbrushes as well. Recently, we carried our national folk tale hero Kaloghlan and friends to our toothbrushes and tooth pastes. Kaloghlan toothbrushes; like other kid toothbrushes of ours, will be the first choice of the families, who want to make their kids love brushing teeth, with its convenient structure for kids’ mouth shape, rounded soft hair structure in order to prevent teeth and gums and protective cap. As Banat, we are in many activities which are organized for raising tooth brushing awareness for kids. Just like the previous years, in 23 April activities in 2014, apart from our reaching ten thousands of kids with the help of TRT Kids and Municipality of Kocaeli, we organized “Smile to the Future with Healthy Teeth” within the context of Mouth and Teeth Health Week with Educational Volunteers Foundation of Turkey (TEGV) which we have been providing product collaboration since 2010. During the activity held in TEGV education parks, we provided mouth and teeth health education for 1.200 children. We are contributing to education by making donations with a certain portion of Banat sales to Educational Volunteers Foundation of Turkey (TEGV).”
What kind of studies are you going to conduct in 2014 for kids?
“As a company having a firm place in the industry for 67 years, we will continue conducting new studies. Because we a brand that has taken continuous change and improvement as principle. In the direction of our R&D studies which we conduct considering customer needs, we will be manufacturing innovative products in 2014 as well. In conclusion, along with the toothbrushes we will manufacture for kids, again we will keep on organizing social responsibility events for kids and projects as well.”
Could you please give us the most recent news about the novelties made in house care products and the point you have arrived in exports?
“Just like in Mouth and Personal care products, our novelty and design projects are going on in the House Care category as well. Our latest designs, utility model registered with 3 functions (Scraping-brushing-barrow) floor brushes are also liked very much by our customers and preferred. Again our newly designed window wipers received the Design Turkey Good Design award. We are offering many people practical and enjoyable cleaning with our recent MOPSTAR Functional Cleaning set. The turning mechanism in the washing and squeezing part, mop head that can bend 180 degrees and microfiber mop provided us a good acceleration. We are offering our brand and products in the house care range both in domestic and foreign markets to the customers. With these novelties and kinds, our image of trust and exclusive brand is going on in exports as well. In short, we are providing “Very Clean Ideas About Life” in every field.”