Cleaning products are one of the most sensitive issues for environmentalists and animal lovers due to their contents. The problems arising from the climate crisis experienced in recent years make it essential for companies in this sector to take more concrete steps regarding the sustainability of nature. The fact that some brands use animals in the testing phases of their products causes serious sensitivity on the part of society.
It is necessary to use hygiene products regularly in many areas of life, from laundry detergents to dishwashing tablets, from softeners to soaps. In this category, nature, human and animal friendly product options took their place on the shelves in line with consumer demands.
Başak Erdoğan, Head of Marketing, Saruhan Chemical and Cleaning Products Company Inc. which carries out effective work in this field with its ecological cleaning products brand Life by Fakir, which has Ecomark and vegan certificates, said the following on the subject, “Day by day, people’s sensitivity to the environment and animal rights is gradually increasing. Generation Z individuals act more sensitively on this issue, and this sensitivity directly affects consumers’ shopping reflexes. When making purchase decisions, especially for products in the personal care and hygiene category and frequently used in daily life, they pay attention to the fact that they are friendly to nature and all living things, ecological and vegan certified. As Saruhan Chemical, we respond to people’s sensitivities in the field of cleaning products with our Life by Fakir branded products. In addition to not containing any animal ingredients in our products, none of our products are tested on animals. We also protect nature and human health by not using chemicals such as GMO, SLS, paraben, chlorine and dye in our products.”
Stating that people have many reasons to choose ecological and vegan products, Başak Erdoğan, Head of Marketing, Saruhan Chemical listed the 3 most important items as follows:
Nature friendly
The natural resources that people use as if they were endless are now starting to raise alarms. In particular, the lack of rainfall and the pollution rate in water carry many problems, especially drought, into our future. At the same time, the correct use of water is also very important in reducing drought. We can make a great contribution to the sustainability of our natural resources by ensuring that all the products we use in daily life are biodegradable and ecological.
People Friendly
It is of great importance to choose ecological and vegan products in terms of human health. From nutrition to products used in daily life, there are many people who have turned this into a lifestyle today. People can choose ecological and vegan products with herbal ingredients to protect both nature and living things in nature and their own health.
Pet Friendly
We know that some brands have used animals in their product testing stages from past to present. It is unacceptable that these animals are used as test subjects and subjected to various tortures. We must contribute to the sustainability of the world, together with these friends with whom we breathe on the same planet, without disrupting the ecological system.