For those who want to explore the world of Parkim Group, could you tell us the origin history of your company?
Established in 1979 by Turan Sarıcı, a Professional Mechanical and Industrial Engineer, Parkim Perfume, as it was known at the time, stepped into the fragrance sector with manufacturing as well as importing essences from abroad in its early years. Over the years, we completely stopped our essence import and developed our own R&D and producer identity. In addition, we supported the essence business with different business lines. Today, we
provide raw materials and packaging to Cosmetics/detergent, Paint, Construction and some industrial groups. We have started to operate in the food sector very recently, and we have started to supply both producers and some special Food Additives in the Aroma section. Today, we are in a group organizational structure with Parkim Fragrance House, Parkim Flavors&Food Ingredients, Parkim Packaging, Parkim Chemicals and Parkim Oils within the body of Parkim Group with manufacturing as well as international representations.
You are a company with a very broad portfolio. What about your product range and your five main brands in general?
We have five brands under the umbrella of Parkim Group:
We have five brands under the umbrella of Parkim Group: Parkim Fragrance House, Parkim Flavors & Food Ingredients, Parkim Packaging, Parkim Chemicals and Parkim Oils. Here, our first line of business is our Parkim Fragrance House brand, in which we produce essences. Again, Parkim Flavors & Food Ingredients, which we have been in the trade of flavor part and food additives, which we have recently been in with our producer identity, is again the trigger and liquid soap pump that we have been procuring from abroad in large quantities for years. Our Parkim Packaging brand, in which we invested in the production of liquid soap pumps, which subsequently had a problem in the supply during the pandemic process. In addition to these, we also have Parkim Chemicals and Parkim Oils brands, which we represent mostly international companies. In fact, we position them as different units that we run under one roof rather than as a brand. Of course, we evaluate our fairs and general investments according to categories, since the business line of each is divided within itself. In recent years, we have also focused our targets according to the needs of the departments.
There are not many companies in the sector that have such different business lines under one roof like you. What are your keys for success in this sense?
Yes, as you said, we are one of the distinguished companies in the sector that makes both production and import in such different business lines. We are trying to serve our business partners with the best service by establishing the right professional teams. Our team consists of colleagues who have been with us for many years. Our biggest success criterion is the good synergy of our team in this sense.
Could you tell us about your first field of activity, PARKIM FRAGRANCE HOUSE, where you are a fragrance manufacturer, and about your work especially in the fragrance department?
Parkim Fragrance House is our deep-rooted brand in Türkiye and currently also in exports. We produce essences in our factory located in Gebkim, which is perhaps the largest and most organized Chemical Organized Industry area of Türkiye. We are trying to increase our capacity with our new machinery investments. The mysterious aspect of the fragrance part is that we train our staff of perfumers and fragrance specialists, and with the advantage of being an R&D center, we are working to create value-added essence technologies.
We see that Türkiye stands out as an important player in the fragrance market in recent years. How do you interpret the development in the fragrance section in our country?
Türkiye is actually a very prominent and growing player in the chemical raw materials sector in general. Since I am also on the Board of Directors of IKMIB Chemicals, I can say that the investments in our country will come to the fore even more in the future. As the Parkim Fragrance family, we see the success of the creative creations made especially for growing markets in the fragrance section. Apart from this, frankly, everyone in the fragrance industry, including both manufacturers and our competitors, works with great care and achieves good things. The old perceptions of “European perfumes” etc. have been replaced by “Turkish perfumers and fine scents from Türkiye”.
What do you think about your export and target markets?
As a Turkish manufacturer, we can say that our primary target market is neighboring countries and especially the MENA region. However, in the process, we can say that we even exported essences to Europe, especially through our team’s other business lines with Europe. We are expanding our sales network, especially by opening our own offices abroad in potential markets such as Dubai, Egypt and Kenya. Maybe in the future, we may even have plans to invest in production in different countries by taking this one step further.
There are two big fairs (Beauty Istanbul and Beautyworld Middle East) in the world of fragrances and you have been participating in both for years. Are there any special fragrance launches you have made for these two fairs, can you give us some information about them?
Exhibitions are also the main address for business meetings in this period where time flies so fast. For this reason, as a team, we want to bring innovations to the fore at fairs and provide our business partners with a vision about the world of fragrance. We are establishing an innovative experience area for the Beauty Istanbul fair. In this area, we will introduce concept trend fragrances with demo products to our living spaces. In Beauty World Midde East, we have developed a new modern fragrance collection for bakhours, a special product of the Arab market. In addition to this, for this fair, which we are the bronze sponsor, we will also launch the signature perfume group fragrance collection of our perfumers.