Taking its commitment to sustainability and environmentally friendly practices one step further, The Purest Solutions decided to strengthen its vision of increasing environmental responsibility and contributing to a greener future in the cosmetics industry by making a strategic investment in Plastic Move.
Placing sustainability and environmental awareness at the heart of its business strategy, The Purest Solutions aims to promote the wider use of environmentally friendly products and packaging in the cosmetics industry. Biopolymers produced from starch-based wastes such as waste bread, pasta and flour are converted into crates and euro pallets used in the factory. These crates and euro pallets have at least 50% less carbon emissions and also have high mechanical properties. The Purest Solutions believes that this strategic partnership lays the foundation for a future full of sustainability-focused solutions and, combined with Plastic Move’s technological expertise, makes significant contributions to the development of environmentally friendly cosmetic products.
Hazal Evliyaoğlu, one of the founders of The Purest Solutions, who wants to provide its users with the opportunity to reduce their environmental impact by offering products produced with environmental awareness and packaged using sustainable raw materials, said, “By working with Plastic Move, we aim to provide synergy and support innovation both in the cosmetics industry and in the field of environmental technologies.” She emphasizes that this strategic investment is an important step in raising sustainability standards across the brand and the industry. Plastic Move, owned by Büşra Köksal, is a biotechnology company that produces bioplastic raw materials from starch-based waste for the environmentally friendly packaging, automotive, white goods and furniture sectors. Plastic Move, which received an investment of 10 million dollars in the pre-Series A round last year and will be opened to the American market with this investment, brings a new perspective to waste management and recycling with groundbreaking innovations in the sector.
Aiming to inspire other companies in the cosmetics industry, The Purest Solutions and Plastic Move aim to strive for a cleaner, greener world by working together.