With more than 20 years of experience in the beauty and cosmetics sector and consolidating its position as a benchmark brand, Milano Cosmetics has developed the greatest innovation of recent times in the field of men’s grooming. Its latest success, SHAMPOO EROS MAN is a pigmented shampoo whose formula is specifically designed to hide men’s grey hair in a subtle and natural way.
It’s a shampoo, not a cover or a dye. It is much more than a grey hair shampoo; it is an anti-ageing system for men. With 8 available covers, Milano Cosmetics makes SHAMPOO EROS MAN available to any man who cares about their appearance, avoiding the concept of cosmetic colouring, which gives an artificial and strange appearance.
The difference between SHAMPOO EROS MAN and other products in the sector is huge, as its natural result cannot be compared to any other product available until now.
EROS manages in a few minutes and in a single application to recover the original tone of the hair with a durability of approximately 10 to 15 washes. More than 20 years of research and development in the cosmetic field have allowed us to create the patented nano technology “control transfer” which has been tested on more than1.000.000 users. Our R&D&I department has developed an internationally patented advanced formula.
How does it work?
This technology is able to differentiate between unpigmented hair (white hair) and pigmented hair. This allows it to work on white hair and restore its original pigmentation quickly, without altering or modifying the rest of the hair. Once the white hair has been detected, the nano particles transport the pigments to the outer part of the cortex without penetrating the core, allowing the hair to oxygenate normally. This process is carried out in just a few minutes, varying the exposure time depending on the number of white hairs we want to cover and the result we want to achieve, completing the treatment in record time.
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