Bio-Oil, the #1 dermatologist recommended brand for stretch marks, launches a month-long campaign in celebration of February’s Body Positivity Month to encourage self-love, promote body confidence, and highlight the role that Bio-Oil plays in helping people to love their marks.
Throughout Body Positivity Month, Bio-Oil is partnering with a diverse roster of social media influencers to share how they view and take care of their bodies – and the strength they represent – on TikTok and Instagram. Influencer partners represent unique individual journeys where Bio-Oil helps them embrace their marks, from stretch marks due to pregnancy, to scars from surgical procedures. Their social reach will serve as a resource to help empower their followers to learn to love the skin that they’re in, while also educating them about the power of Bio-Oil.
This campaign expands on Bio-Oil’s #LoveYourMarks campaign launched in 2019. #LoveYourMarks aims to rewrite the conversation on what it means to have beautiful skin and encourage people to embrace their marks through practiced self-care. Existing scars and stretch marks will never fully disappear, but Bio-Oil inspires people to celebrate their marks and the journeys they represent with good skincare that will keep skin healthy, hydrated, and nourished.
To reinforce the brand’s commitment to the body confidence movement, Bio-Oil is donating to The Body Positive, a nonprofit organization dedicated to ending the harmful consequences of negative body image in teens and young adults. Bio-Oil’s donation will fund the development of their K-8th grade curriculum, designed to help people develop a healthy relationship with their bodies earlier in life.