Brendfoni, which has become one of the most important brands that focuses on e-export in Turkey, brings together 150 corporate retail companies and nearly 250 brands operating in Turkey with the Azerbaijan market, which has a potential of 2 billion liras. In the statement made by Brendfoni, it is stated that customers from Azerbaijan prefer mostly shoes, bags, textiles, jewellery and accessories categories of Turkish brands.
Local marketplaces become an important factor for retail brands in e-export
Today, the rapidly changing human needs with digitalization cause the demand for e-export and e-commerce activities worldwide to increase incrementally day by day, and these activities become an indispensable part of the economy. While the sector encourages many companies to engage in e-export activities, the Turkish Ministry of Commerce is accelerating its efforts to increase e-exports. In a statement made by the ministry, it was reported that in line with the changing trade dynamics, companies will continue to support activities to enter foreign markets. Local marketplaces, which lead the online shopping dynamics in the relevant countries, are also a critical factor in the success of e-export moves.
Azerbaijan market offers great potential
As a result of Turkey’s natural structure, the market, which is suitable for rapid action, the potential of its production capacity and its logistics advantage provide a great advantage to Turkish retail brands for their e-commerce and e-export activities in a global sense. According to the changes, companies that make strategic plans that focuses on e-export will be able to direct the futures market. At this point, Brendfoni, the market leader with the strongest e-commerce logistics in the CIS region, brings 150 companies and around 250 brands operating in Turkey to its platform with the focus of e-export. It brings these brands with the Azerbaijan market, which has an annual potential of 2 billion liras. The company also aims to make these brands more active in the markets of 2 countries by 2022 and to bring them together with the CIS region, which includes 8 countries with a population of 300 million, by the end of 2023.
Brendfoni as a bridge for Turkish brands
Brendfoni Business Development Manager Nicat Ahmadov made a statement on the subject; “It was inevitable for brands to turn to digital in such a period when consumers adopt new shopping habits and tend towards affordable and easy shopping. As Brendfoni, we are currently bringing together 150 companies and around 250 brands operating in Turkey with Azerbaijan customers. In addition, as Brendfoni, it is among our top priorities to bring more Turkish brands together with the CIS region, which has great potential, and to increase the product range we will offer to the consumer. At this point, we are continuing our negotiations with more than 3000 companies. In 2022, we aim to become the leader in these developing markets with the offices we will establish in the relevant countries and our strong e-commerce logistics infrastructure by rapidly expanding to the CIS region, which includes Kazakhstan, Turkmenistan, Uzbekistan, Georgia, Russia, Belarus and Ukraine. We aim to bring Turkish e-commerce brands together with the CIS region with a population of 300 million by the end of 2023.”