Pure Beauty Awards, awarded by the jury of the world’s most prestigious beauty authorities, for innovative studies in the field of cosmetics, showed Remington’s ‘Hydraluxe Pro Hair Dryer’ among the best of the past year. The product with Hydracare Sensor technology, which opens a new era in technology, draws attention with its ability to automatically adjust the temperature according to the hair during drying and protect the hair from heat-induced damage with its micro care particles.
Professional beauticians, the world’s leading make-up artists, hairdressers, facial and body care experts, professionals working in the production and supply of beauty and care products worldwide, the best list determined as a result of the evaluation of retailers and users in international sales points, experienced by Pure Beauty Magazine editors and comments. Finally, it is put to a public vote.
Commenting on the success of the product, Ilgaz Güler, Country Manager of Spectrum Brands in Turkey, said, “Since 1937, Remington has been focusing on offering innovative solutions that will make life easier for both women and men in personal care products. Hydraluxe Pro Hair Dryer is one of them. It would be wrong to think of this product, which also draws great interest from Turkish consumers, as just a hair dryer. It has been developed with Hydracare Sensor Technology, which protects hair from heat-induced damage with its micro care particles. This sensor technology, which opens a new era in technology, automatically regulates the temperature of the air coming into the hair by preventing excessive temperature rise during hair drying. As Remington, which constantly renews itself according to the needs of the consumer and makes a name for itself with its innovations, we are happy to be deemed worthy of this prestigious award, which certifies our innovation, difference and originality in design.”