A senior appointment took place at L’Oréal Türkiye, the leading techno-beauty company. Country Corporate Digital and Marketing Director Merve Atuk Toker will lead the Consumer Products Division E-Commerce business of SAPMENA Region (South Asia, Pacific, Middle East and North Africa Region) as of June 1, 2023.
Merve Atuk Toker joined the L’Oréal Türkiye family in 2014 as the Consumer Products Division, Garnier & Makeup Marketing Manager after a successful career built in global brands, and was later promoted to the position of Garnier Marketing & New Business Development Director. During her tenure, she made Garnier a leading brand with a strong consumer focus.
Joining the Corporate Digital and Marketing organization in 2019 as the Country E-Commerce and Open Innovation Leader, Toker managed the acceleration and coordination of e-commerce. She was appointed as Country Corporate Digital and Marketing Director and Country Management Committee Member in 2020. In this role, Toker, working on the growth and development of digital teams in parallel with L’Oréal Türkiye’s digital transformation journey in line with its vision of techno-beauty, led to successful business results in extraordinary and innovative ways.
Toker, who entered the list of ‘Best CMOs in Türkiye’ with her strategic perspective, holistic business understanding and entrepreneurial spirit, which she put forward by combining her strong marketing experience with e-commerce and digital; With her innovative, collaborative approach and inspiring leadership skills, she will continue to break new ground and achieve success in the field of e-commerce and move the region she manages forward in her new position.