Greener Turkey with e-cording cooperation…
Igora Royal, a specialist hair dye brand that is a pioneer in sustainability, has launched a very special project to green nature in line with its vision of a livable world: Within the scope of the project carried out in cooperation with E-cording, those who color their hair with Igora Royal brand hair dyes in Schwarzkopf Professional business partner salons they have their phones scanned the QR codes located in the same halls. He chooses a seedling from the page on the screen that opens on their phones. The selected seed is left to germinate in nature with an ecodrone via @ecordingmapp. Thus, women who color their hair with Igora Royal help nature in our country to take on a greener color. By coloring your hair with Igora Royal in Schwarzkopf Professional salons, you can be a part of this initiative and contribute to our country’s green future.
Igora Royal also renewed its packaging for sustainability…
Schwarzkopf Professional has thought of every detail for the redesign of the Igora Royal series, while working to “to do more with less” when it comes to global footprints. The tubes and caps of the new Igora Royal packaging are now made from 100% recyclable material. 92% recyclable cardboard is used in the box of the products.