Could you tell us about yourself and the origin story of Procsin?
I am Sinan Eraslan, started my business life in 2001 and since 2007, I worked in various positions in the Export and Business Development Departments and lived in Bulgaria, Kazakhstan and the USA for a while due to this duty. For the last 12 years, I have been acting with my team in order for the brands I have worked with in 106 countries in the field of personal care and color cosmetics to take place in the global markets.
As for our brand, Procsin Laboratory, which was established in Turkey in 2005, has the difference of being the first laboratory to produce using semi-chemical, semi-herbal formulas. Procsin develops products using Herbal Science Technology in its own laboratory. The brand produces using organic herbs, plant extracts, plant oils, fruits, natural iron oxide red clays, vegetable dye pigments and thermal waters. It is also among the brands that meet the needs of the dermatology and cosmetics industry.
What about your product range?
Our products are divided into four groups and offered to consumers with 450 SKUs as hair, face, skin and sun ranges. We are pleased to introduce innovations in the global market to our consumers by releasing about 15 new products every month.
You have much variety of products. What are your basic principles for maintaining this understanding?
The most important of our basic principles is to meet the needs of the consumer in an honest and transparent manner. All the content in our products is shared on the product and in case of any need, our consumer can find answers to all their questions by connecting live to our customer service department.
What are your most demanded products?
All of our products are in great demand, and especially our newly developed Boom Butter Hair Range, Hair Botox, Clin Oil, and our new generation hair and skin serums are used with admiration by our consumers.
You are a company that started out with the slogan of “Impressive products in the sector”, can you tell us about this in detail?
In the sector, we do not produce alternative products to existing products, but focus on innovation products. We broke new ground with our Boom Butter range, which we launched in the sector in the recent past. The sub-brands of our “PROCSIN” brand are also on their way to becoming a brand on their own. All of our employees in our factory and management center use environmentally and consumer-friendly packaging and contents, from the R&D department to the Purchasing department, with the awareness of protecting the environment.
What about your export and target markets?
Although our export operation started only 3 months ago, it is rapidly penetrating all continents. Our target markets are the whole world because of our product variety and products that adapt to all skin types. Starting with this goal, we will bring our brand to the whole world by participating in the most important fairs from Panama to Senegal, from Morocco to Dubai in 2022. We will ensure that our products are accessible to our consumers at any time through E-Commerce, Retail Stores and Market chains.
How do you evaluate your own position in your sector at home and abroad? What are your current position, strengths and plans for new investments in the sector?
We maintain a successful business model with E-commerce, Electronic Marketplaces and the world’s famous chain stores in the country. With the easing of the pandemic, our domestic and international investments will continue to increase in the retail merchandising channel, which we have been successfully running recently. We have budgeted our short and long-term investment, human resources and export plans, and we are taking firm steps towards our goal. Being a brand produced in Turkey and exporting from Turkey to the whole world and increasing the export revenues of our country is one of our most important targets.