Brands are at the forefront of those that need to take responsibility for the sustainability of nature the most. It is possible to take important steps in this regard with the sensitivity to be shown, from the content of the products produced to the packaging used. While the interest in ecological and vegan products is increasing day by day in the chemical and cleaning products sector, where the consumption is high, the ingredients used in the packaging of the products are among the points that the consumer pays attention to.
Stating that they approach the issue of recycling sensitively, a family of nature- and human-friendly cleaning products, Life by Fakir Marketing Manager, Zeynep Mercan, said, “Saruhan Chemical and Cleaning Products Company Inc. is a company that provides added value to our country’s industry with the sustainability of nature and the mission of leaving a livable world to future generations. As Life by Fakir, we represent the most important part of this whole. In recent years, there has been a great consumer interest in ecological and vegan ingredients in the cleaning products and cosmetics industry. We generated the idea of Life by Fakir as a result of our research and observations. We produce nature- and human-friendly cleaning products with 100 percent herbal-based content. None of our products contain chemicals such as GMO, SLS, chlorine, paraben, dye, which have negative effects on human health. We also have ‘baby’ series products with herbal-based, vegan special content for babies and people with sensitive skin. We meticulously apply the sensitivity we show to the sustainability of nature in the content of our products, also in terms of packaging. We use packaging made from 25 percent recycled material in our products. Thus, we prevent the production of tons of pure plastic. Life by Fakir will continue to work as a brand that feels responsible for nature and all living things in nature. We are always trying to take effective steps in this regard with our R&D power and professional team behind us.”