Slimwell Group was founded in 2015 by observing the needs and the gap in the dermacosmetics industry. The company progressed with the trust of its business partners and after-sales service satisfaction. In a very short time, it became a reliable brand that filled all the gaps in the industry. The brand, which has attained a strong place in the Turkish market, now targets the whole world.
Slimwell Group introduced many distributors to a profitable business with the “Playskin” brand. In order for the Playskin brand to be successful, it is enough for the companies operating in the sector to meet the product, the rest is like a snowball effect because people are not used to seeing quality, fast-acting and affordable products in the market. Hazal Ceteci, Slimwell Group Global Sales and Marketing Manager, explains the brand and export targets.
Could you brief the story of Slimwell Group?
Slimwell Group was established in 2015, after our company founder Mehmet Özarslan’s physical therapist recommended the devices due to a back injury he had in France, and the effects he saw on him and his desire to adapt them to our country. Afterwards, we realized the gap in the dermo cosmetics sector and with the trust and insistence of our business partners, we wanted to advance in this sector as well, and we continued to grow by incorporating different dermo cosmetics brands. We created the Playskin brand in 2018. Our products, which are produced in a private laboratory we have agreed upon in Madrid, have gained a very strong place in the Turkish market in a very short time, now we have our eyes on the whole world.
In which areas do you serve? Do you want to make other investments in the beauty industry?
We provide services in the fields of skin health, dermo cosmetics and healthy living. This year we launched our new brand, Medilogica. It is only at the very beginning, but we believe that we will increase its awareness by the end of this year. As Slimwell Group, I think that the biggest investment we can make in the beauty industry is to open up to the world market and to make our brand a widespread brand all over the world. Why shouldn’t Turkey be a country that will make a name for itself in the dermo cosmetics industry?
You focus on new technologies in skin care. What is the most common and preferred method / device you use in skin treatments?
Our most popular method in skin treatments is our star mesotherapy device, Meso MD. Meso MD is a mesotherapy device in which we make subcutaneous injections with 5-headed needles. We have five different mesotherapy serums specially produced for this device. With these serums, we create solutions for problems such as acne, blemishes and wrinkles, while we revitalize the skin with Hyaluronic acid serum and revolutionize hair with our hair serum. Our hair serum gives very good results in alopecia patients, clients with oncological history and hair loss. Could you tell us about your advanced technology slimming devices? What would you say about the preference of these products at home and abroad? Our devices are German/Polish co-production, high-tech slimming and healthy living devices from the European Union. We work with hundreds of dietitians, beauty centers, hospitals and clinics in Turkey with the brand that we are the distributor of in Turkey.
This technology, which we pioneered in Turkey, has spread all over Turkey over the years. Without exception, we ship at least one truck of device from Poland every month. In fact, they are devices that have been known and actively used abroad for years. We see similar or identical ones even in the homes of world-famous football players like Ronaldo.
You are the distributor of world famous brands in Turkey. What are these brands? What areas do they serve?
We are the Turkey distributor of the Vacuactiv brand in the slimming series, and the Turkish distributor of the Spanish brand Casmara, a 50-year-old dermo cosmetics giant in dermo cosmetics. Playskin and Medilogica are brands owned by the Slimwell Group. On the dermo cosmetics side, we are actively working with approximately 2700 centers all over Turkey. Since Playskin is a very effective brand, it has been very fast to reach the market. We are in negotiations with different countries for the distributorship of Playskin.
What are your current export markets and goals? What are your current activities in America?
Although our Playskin brand was born just before the pandemic, it has become a brand that has distributorship in Cyprus, Bahrain and Albania, is used regularly in European countries such as Belgium, Netherlands, Germany, France and Switzerland, and even attracts great attention in Africa. The active ingredients in the products are really effective and give fast results. We may be the only brand that actively includes Liposome content in all its series. Playskin continues to progress at a very rapid pace and of course, our biggest goal is to expand to more countries and give more distributorship. America is also a country that we have started working on and making plans for. America, which is home to many people from many nationalities, has a homogeneous culture and we believe that we can gain a solid place in this market because we have a lot of trust in our brand. In terms of price and results, Playskin is a very profitable business for a distributor because the products easily sell themselves. When you introduce a center to Playskin, the rest comes very quickly. Because people are not used to quality but affordable, effective processes and once they see that it works, they don’t give up on you.