Along with its artist-friendly identity, international fragrance producer MG International Fragrance Company, which supports art with fragrance and realizes many projects, also collaborated for Dilek Yalçın’s solo show titled “The Innocence of Objects”. Inspired by the artist’s Survivor installation, the thematic fragrance INNOCENCE was designed specifically for the solo show. Duygu Beşbıçak, Corporate Communications Manager, MG International Fragrance Company, assumed the fragrance curator of MG International Fragrance Company.
MG International Fragrance Company works to raise awareness in the fragrance industry by raising the perception of smell in science, history and social responsibility projects along with art. The brand, which has come to the fore with its art-friendly identity since its establishment in 1961, creates many famous brand and product fragrances that are also known by the consumer.
Great interest from art lovers
Dilek Yalçın’s first solo show, “The Innocence of Objects”, opened at Tophane-i Amire in Istanbul last month and attracted great interest from art lovers. The solo show opened in Ankara Cermodern after Istanbul, consists of approximately 130 works, including paintings, installations and sculptures produced by the artist during the pandemic, in which the artist reflects the concept of innocence in his canvas works, and one NFT work.
“Pass Your Smell” workshop will take place in Ankara
The workshop titled “The Innocence of Objects for the Love of Fragrance – Painting Your Smell” was organized by MG International within the scope of the solo show held in Istanbul in the past months. Participants in the extraordinary event had a different experience on painting works from imagination and color associations, starting from scent notes and essence compositions. Participants combining colors and imaginations with their choices from the palette of 30 different scents had the opportunity to shape their sense of smell and sight in their inner world and to shape them with the art of painting. The same workshop will take place in Ankara Cermodern in the coming weeks.
The workshop can be seen at Cermodern Güney Hangar Gallery until 27 February.