The secret to make the lips look bigger and livelier is hidden in the stylish packaging of Too Be Beauty 24 K Pure Gold Lip Volumizer. By launching a unique lip care product using 24 karat gold, Too Be Beauty has realized something that hasn’t been done in the industry. The company exports the formula of lips that are visibly charming without pain and any medical treatment.
“Our unique product is available in Amazon America. We growth in Dubai market. We make deals to be in the Asian market. We promote our products at Italia. We participate in the leading shows and you will see us in the important market places and shows in 2023”, explains Tugba Bahar Koksal, Founder of Too Be Beauty.
Tugba Bahar Köksal, who determined her brand slogan as “Are you ready to experience the uniqueness?”, told the story of the emergence of her brand and export targets to Beauty Export magazine.
Could you tell us about the establishment story of Too Be Beauty brand? How did the idea to launch your brand emerge? Which regions do you operate at?
Our head office is located in Turkey. We are a manufacturer and an exporter company in this field. Too Be Beauty cosmetic brand started its work during the pandemic period. We have been following world brands and newly released clinical products closely for a long time. As a result of our 1-year R&D studies, we have proven with clinical and dermatests that 24 carat pure gold is very effective on the lips. As a result of all these efforts, we launched the Too Be Beauty 24 K Pure Gold Lip Volumizer brand.
We export Too Be Beauty 24 K Pure Gold Lip Volumizer all over the world. Recently, the biggest demand came from Russia, India and most European countries, and especially from the Middle Eastern countries.
We are happy and proud that we achieved effective results and broke new ground by using gold for the first time in the cosmetics industry in this field.
Can you tell us about your lip care product formulated by combining its active ingredients with 24 carat gold? How does it manage to make the lips look bigger and charming?
This formula, which has passed dermatological and clinical tests, makes our brand a pioneer. According to the results of the Invivo clinical studies carried out in Poland’s SkinLab Laboratories and the test results performed in Germany’s Dermatest Laboratories, it has been observed that the pH value of our product is compatible with the lip skin and does not cause any allergic reaction. According to the results of the efficacy tests, it has also been proven to significantly increase the lip volume after regular use. Thanks to the natural actives in its content, it makes a mild peeling effect on the lip skin and ensures the removal of dead cells. According to user results, after 28 days, lips were 80% fuller, 90% more pronounced lip contour, 95% more moist and pink.
According to the 56-day efficacy report, these rates revealed that 90% voluminous, 95% more moist and prominent lip contour, and 100% more pink lips. These effective results are the mirror of our brand.
What ingredients do you use in your product? Where do you source these items from? From which regions do your products welcome demand the most?
Too Be Beauty Lip Volumizer has been specially designed to protect naturally thin and ambiguous lips and lip tissues that thin and wrinkle due to aging. Our product contains Lonosome technology, L-Ornithin ammonoacid, natural mustard extract and 24-karat gold particles specially developed to make lips look voluminous, smoother and tighter. It is possible to achieve successful results by using 1 bottle for 56 days. At the same time, the highest demand for our products comes from the Middle East and India.
What is your reason for using gold in your lip care product? Although the use of gold in the beauty industry is not very common, does introducing such a product to the consumers affect your sales?
The use of gold in the cosmetics industry dates back to ancient civilizations. It is widely used, especially in Asia. You can also see the use of gold as part of the Ayurvedic healing system in India. If we go back much further, the golden masks of Cleopatra in Egypt were quite famous for that period. Gold masks are still used today, the feature that distinguishes Too Be Beauty from other brands is that we have broken new ground by focusing on the use of 24 karat gold in lip care.
How do you evaluate the interest of your products at Beautyworld Middle East?
Beautyworld Middle East, as the global beauty industry comes to learn about new trends, technologies, and business opportunities, we attend the region’s largest international trade fair for beauty. The event, which ran successfully for three days at the Dubai World Trade Centre, attracted visitors from around the world. Too Be Beauty is loved at Beautyworld Middle East Dubai. We met so many customers from all over the world.
Do you plan to release another cosmetic products?
My team and I will have nice surprises. Our R&D studies continue. We want to continue to carry out innovative works in this field. We have accomplished successful works in the field of cosmetics in the short term. Now our goal is to promote our brand in the world market in the best way and to expand our product range. That’s why we actively participate in the world’s leading fairs and events and advertise around the world. It is possible for exhibitors and users to see our product in many fairs.
In 2023, we will launch the new product to the industry. We are sure that man will love our product and add to their personal care routine.