The focus is on sustainable hairdressing and cosmetic products
‘Green Salon’ is the t itle of a new special show to be held as part of Hairworld / Hair and Beauty in Frankfurt am Main from 3 to 5 May , 2014. Located in an eye-catching area in Hall 3.0, the special show will be dedicated to the topic of sustainablility in the hairdressing and cosmetics industry.
Thinking and acting sustainably is ‘in’. Whether it be sustainable in an ecological, socially responsible or economic sense, the trend pervades all branches of industry and all segments of the economy. It is a trend that has long been established in the hairdressing trade and beauty industry. The market for ecological, fairly manufactured goods and services that conserve resources – in a word, ‘ green’ – has been growing for many years. It is not only a quest ion of our being mindful of our common future. Health aspects also have a particular part to play in the hair and beauty industry.
The number of customers suffering from skin irritations, allergies or even more serious disorders is on the increase. These customers deliberately choose natural and ecologically based products and services. The new ‘Green Salon’ special show provides stimulating ideas for presenting products and approaching customers in the field of sustainable hairdressing and cosmetic supplies. With a small café, lectures and a visitor poll of the Green Salon’s most popular product, the area promotes the exchange of specialist know-how between crafts, trade and industry. Only selected products that conform to established ecological criteria will be on display.